27 February, 2020

USA: Molson Coors launches Mexican beer Sol Chelada Limon y Sal in the US

Molson Coors Beverage Co. has launched one of its best-selling beers in Mexico in the U.S., CSPDailyNews.com reported on February 24.

Sol Chelada Limon y Sal is a bright lager with natural lime flavor and a pinch of salt, according to the Chicago-based beverage company. The drink is the second spinoff from the Mexican import brand, which grew 42% in 2019 after the release of a Sol Chelada made with Sol beer, tomato, lime and spices, said Katie Feldman, senior marketing manager of North American imports for Molson Coors.

“We’re excited about building the Sol franchise, and we believe the chelada segment can help introduce more drinkers to the brand,” she said.

Sol Limon y Sal has 3.5% ABV and comes packaged in 24-ounce single cans.

Molson Coors is a global brewer with brands such as Coors Light, Coors Banquet, Miller Lite, Molson Canadian, Carling and Blue Moon Belgian White.

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